As a leading platinum sponsor, HD Plus creations was responsible for curating the event as well as assisting the Lush Africa Team with media relations and promotion of the event. During the event, HD Plus Creations was represented by David Nyirenda, Mike Juma, Imran Daudi & Anthony Makawa who eventually came first in the tournament. Speaking on Zodiak Television’s Sunrise program, Helen Ngwira the Senior Marketing Officer for HD Plus stated that “HD Plus Creations as a growing creative agency saw an opportunity to be involved in an initiative that encourages the corporate sector to take the creative industry more seriously and see it as a valuable partner in achieving their business goals.”